"Who are the top Executive Search firms" is a regular search term on Google but WHY?
In this article, we explore what executive search entails, who the big names in the industry are, and discuss the benefits of opting for smaller or "boutique" executive search firms over the big global brands such as Korn Ferry or Heidrick & Struggles.
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Executive search firms are specialised recruitment consultancies that organisations use to identify and recruit highly qualified candidates for executive, senior-level or specialist roles. These firms are not merely recruiters but are crucial strategic partners that companies rely on to enhance their leadership strength, succession pipeline and overall competitiveness in their industry.
Understanding Executive Search
Executive Search involves a bespoke, "no stone left unturned" approach to recruiting top-level talent. Roles could be C-level or even lower down specialist roles where the sought talent is in limited supply or perhaps geographically difficult. Unlike standard database or contingency recruitment, executive search is a controlled and thorough process that targets "passive" candidates and not just those who are proactively looking for a new job. Firms engaged in executive search combine proactive targeted research with their strong industry networks, industry knowledge, and thorough assessment processes to identify potential leaders who can align with your company's purpose, vision, values and culture. It is a data driven process that enables companies to make the best hiring decisions they can and not just be forced to choose from a few candidates that happen to be available to employ at this specific time.
The executive search process typically includes mapping or developing a talent pool of candidates in specific industries and perhaps geographies, to understand where suitable talent exists, reaching out to potential candidates discreetly, and rigorously assessing their qualifications and compatibility with your organisation. The stakes in executive search are high, given the significant impact these leaders can have on an organisation’s direction and success. A bad hire can be catastrophic to a company's success. It can put the company back and halt any progress towards achieving your strategic objectives. Hiring should be given the time and investment it deserves if you truly want to achieve a successful outcome that will endure many years to come.
Using the Big Names in Executive Search
For many people looking to reap the rewards of executive search - whether they are HR leaders, CEOs, Managing Director or business owners themselves - opting to work with one of the bigger names in the game might seem appealing. By using the services of established names like Spencer Stuart or Pedersen & Partners, you might feel that investing in a "big brand" reduces your risk and allows you to sleep at night! However, the reality is that the big names in executive search often lack many of the defining features that you are likely to find with a "boutique" firm. Working with a global player, you may find that you are simply "a number" to the bigger executive search brands and will be passed through a standardised pipeline or process that doesn’t perfectly align with your goals. We are often told that an executive search assignment is sold by a senior partner who then disappears and leaves you to junior researchers. We have been told that companies are not treated with love, care and attention and instead just represent a volume flow of projects that the big brands need to achieve their financial results and cover their huge overheads.
So, instead of dealing with a general-purpose form of executive search from one of the industry giants, leaning into smaller "boutique executive search" firms might be a better option.
Bigger is Not Always Better
While the executive search industry leaders have an established reputation, there are compelling reasons to consider smaller executive search firms. The reason to choose a smaller executive search firm over a bigger one boils down to the level of service that you will receive. By choosing to work with a smaller outfit, you are more likely to be considered a true client and not just a number. The likelihood is that smaller firms really cherish each client they work with because they want to achieve long term partnerships as they don't have the capacity or desire to have a huge turnover of customers. Winning new clients is time consuming and a tough process and so smaller executive search firms would rather roll out the red carpet, delight clients and keep them for the long term. They are more emotionally tied into winning a new client and you may find a higher level of passion when working with them!
Here are 5 other benefits of using "boutique" executive search firms instead of choosing one of the big global brands:
1. Personalised Attention
Smaller firms typically offer a more personalised service as they will be working alongside you throughout the process. They often take the time to develop a deeper understanding of their client's unique business context, which can lead to more precise and thoughtful candidate matches. The senior partners at these firms frequently handle the searches themselves, providing expertise and engagement that larger firms might reserve for only their top clients.
For example, you’ll likely be working directly with the senior consultants of the smaller executive search firm, whereas with a bigger brand, you may be assigned to a more junior consultant or even a research associate to take you through your recruitment process. This will have a profound impact on the service you receive, imagine the difference in the data and advice you will enjoy from a senior consultant rather than a more junior one!
2. Flexibility and Innovation
Smaller firms are usually more agile and can adapt their processes to the specific needs of their clients. This flexibility can be particularly beneficial for companies in emerging industries or those undergoing significant transformations, where traditional executive search methodologies may not be as effective. With a big name, you’ll likely enjoy a process that is standardised for all their clients instead of taking your unique needs into account and developing a bespoke approach to overcome obstacles and deliver a successful appointment for you.
The more flexible approach offered by smaller firms perfectly complements the core values of executive search. You will receive a tailor-made solution that, in many cases, becomes more valuable than you initially thought possible. From building a lasting relationship through regular calls and catchups to sharing a wider variety of candidate profiles, the end result is a more powerful form of executive search. Recruitment sometimes isn't a perfect linear process and requires an investment from your executive search firm into the data they find during the project. By using this data and consulting with you it could end in an even more valuable hire or appointment than you set out to achieve!
3. Access to Niche Networks
Small executive search firms often cultivate extensive networks within specific industries or regions. These networks can be invaluable for finding or being referred to candidates with rare skills or specific types of experience who may not be on the radar of larger firms. Ultimately, by choosing to work with a smaller search executive agency, you will be able to tap into some lesser-explored candidates and talent, which can prove to be very helpful for certain senior roles.
4. Cost-Effectiveness
Typically, smaller firms offer more competitive pricing structures and you know what you’ll be paying for. You’ll enjoy high-quality search services without the overhead costs associated with global firms, making smaller firms a cost-effective option for companies with tighter budgets. Even if your budget isn’t too constrained, working with a smaller agency will ensure you get the most value for money out of executive search solutions as it becomes more of a partnership than a service offered. In contrast, larger firms cast wide nets to capture and retain clients, which doesn’t typically allow for bespoke executive search options.
5. Find Your Perfect Executive Search Partner
Choosing the right executive search firm depends on various factors, including the industry sector, the specific leadership needs of the organisation, and the level of service desired. While industry giants offer extensive resources and proven track records, smaller executive search firms bring unique benefits that can be more suited to specific situations or needs. If you’re looking for an executive search partner who will provide you with a tailor-made recruitment solution, then consider a smaller outfit that will meet your needs to the letter.
If you have any questions about executive search, or would like the assistance of a smaller, yet established, executive search agency, please contact our Managing Director, Doug Mackay, today.
About the author
Having started his career in Executive Search in 1998, Doug set up Collingwood in 2005 alongside his wife, Claire Mackay.
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