A Fusion of Insights from Fenestration Leaders: Guarded Optimism for 2025

Let’s not sugar-coat it - market conditions for System Houses and Fabricators have been tough. Bad news has been easy to come by.

Yet, among the challenges, there are glimmers of opportunity. The two primary markets for residential manufacturers - RM&I and housebuilders - have seen limited growth this year. However, clear signs of resilience and potential emerge for those willing to invest and adapt.

This was evident from several conversations I held during October's Glazing Summit.

Key Trends to Watch

Market Contraction with Opportunity: While the market has dipped, the number of manufacturers and installers has declined by 600 over the past three years. This creates a more competitive environment for those who remain.

Demand Outstripping Supply: The UK’s population has grown by 10 million over the last 20 years, while housing stock has risen by fewer than 4 million homes. Even if the government’s housebuilding targets fall short, demand for housing will only increase.

Alternative Housing Trends: Conversions of commercial buildings into residential properties continue to rise, with 81,000 homes created this way since 2015.

Regulatory Drivers: EPC C-rated windows are now mandatory in rental properties, creating a steady pipeline of RM&I projects.

Positive Indicators from the Industry

Installers are seeing stability in inquiry volumes, and this trend looks set to hold through 2025. Moreover, leaders in the glazing industry are innovating, diversifying, and investing to meet evolving market needs:

1. Product Diversification: There’s a growing shift from traditional patio and bifold products toward aluminium solutions. Residential customers are demanding alternatives, and smart manufacturers are stepping up.
   
   
2. Service Enhancement: Companies are investing heavily in better systems, operational leadership, and machinery upgrades. Customers today expect speed and quality —those delivering on OTIF, and excellence are thriving.
   
   
3. Regulatory Readiness: Forward-thinking businesses are preparing for upcoming pressures like the Future Homes Standard and enhanced EPD requirements.

A Cautious but Positive Outlook

While no one is claiming 2025 will be without its hurdles, the conversations I’ve held with several leaders have left me cautiously optimistic. Leaders who are embracing innovation, committing to investment, and adapting their strategies are positioning themselves for growth.

If you’re looking to stay ahead of the curve — or just keep up — this is the time to rethink and recalibrate. The market may be down, but the opportunity for those prepared to act is undeniable.

Ready to Take Action?

If you're focused on positioning your business for success in a challenging market, get in touch with Mark. Whether it’s finding the right leadership talent or supporting your growth strategies, He’d be delighted to discuss how we can help.

Tel: 07738 771720

Email: Mark.Goldsmith@collingwoodsearch.co.uk